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10 Examples of Content Your Audience Will Love
In the ever-challenging quest to reign as king of the Internet, businesses and online marketers are constantly searching for ways to captivate and connect with their audience members. Experts encourage...
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Content Readability: The Success Factor You Can’t Ignore
Are you paying attention to the readability of your content? If your focus is on technical terminology and a beautiful page design, then the chances are that readability is a little further down your...
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8 Questions to Help Determine Whether Your Content Is Understandable
Recently, we published a piece about content readability and its importance as a content marketing success factor. Equally important is understandability as it can be a barrier to accessibility and...
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Why Publishing Primary Research Is Content Marketing Gold
According to WordPress.com’s latest stats, more than 38.7 million blog posts were published across its network in February, 2014. Considering that’s just the tip of the iceberg in terms of total...
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9 Things You Can Do Today To Make Your Written Content Actionable
It’s great that you have a steady stream of eyeballs on your content, but what’s that really worth if readers aren’t performing some sort of action? After all, you’re not spending precious marketing...
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How to Improve the Shareability of Your Content Instantly
Although global trust in brand messages and advertising has slightly increased over the last few years, a recent report by Nielson indicates that 84 percent of consumers still trust earned media above...
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7 Tips for Extracting the Best Out Of Outsourced Writers (For Agencies)
Quality is a common concern for marketing agencies outsourcing written content. After all, you not only have to commission the creation of content assets that fulfill the needs of your clients, but you...
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6 Tips for Extracting the Best Out Of Outsourced Writers (For Solopreneurs)
Do you often wonder why you bother to outsource? You’re not disappointed with the writing quality per se, but it’s the generic nature of the content that makes you think twice. If only you had the...
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Is Fear Killing Your Ability to Be a Great Content Marketer?
Nearly every entrepreneur and marketer has been in the same boat at one point or another—asking questions rooted in that dreaded emotion: fear. Will anyone care what I have to say? Are my ideas good...
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Is a Lack of Focus Destroying Your Content Marketing Efforts?
Did you know that a common trait in highly successful people is focus? They understand what it takes to accomplish anything worthwhile, and there’s very little that can derail them from their mission....
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How One Marketer’s Junk Content Can Be Another Marketer’s Treasure
As personalized search continues to transform the way Internet users experience content, we increasingly rely on technology to identify and deliver relevant results. These filters are great for...
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How Dr. Seuss Can Help Make You a Better Content Marketer
Theodor Seuss Geisel had a knack for many things. Little did he know that he’d be a damn good teacher to the modern content marketer. Although his insights can be applied to many industries and myriad...
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What You Should Know About Promoting Content Across Paid Media
Have you nailed down an impressive content creation strategy, but failed to flesh out a good promotional plan? Are you of the opinion that your content will market itself? Perhaps you’re part of the...
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Effectively Leverage Owned Media for Content Promotion
Last week we covered paid media as one third of an integrated approach to content promotion. Although paid opportunities are great for reaching a broader audience, they can also be an expensive...
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